Website Redesign for New Image Makeover Spa

Client

New Image Makeover Spa – A full-service cosmetic, massage, and aesthetic facility

Industry

Beauty · Wellness · Spa & Aesthetics

Objectives

  • Design a visually serene, mobile-responsive website that reflects the spa’s brand identity
  • Communicate a sense of tranquility and trust from the very first scroll
  • Improve user experience and booking accessibility for both desktop and mobile users
  • Integrate client reviews, imagery, and service insights to build social proof
  • Increase visibility through on-page SEO best practices

UX Process

ux process for makeover spa website

Research & Insights

Before jumping into design, I conducted thorough market and user research to understand both the target audience and the competitive landscape.

Market Research

  • Explored top-rated Nigerian and global spa websites to identify UI trends, booking flows, and visual tone.
  • Analyzed competitor websites and mobile apps to understand key features like service categorization, pricing visibility, appointment integration, and trust elements.

User Research

  • Read customer reviews on spa platforms to uncover common frustrations (e.g., confusing menus, hard-to-find services, clunky booking experiences).
  • Conducted interviews with real spa-goers to gather firsthand insights into what clients want from a beauty and wellness website.

User Persona

User Personas for makeover spa website redesign

Typography & Colors

typography and colors for beauty and spa website design

Wireframes

wireframes for makeover spa website redesign

Website UI

Website UI for makeover spa website

Results & Impact

  • Modern, Spa-Like Interface that invites calm and trust
  • Smooth Mobile Experience, encouraging higher engagement
  • SEO-Optimized Pages with keyword-rich headers and meta structure
  • Improved Lead Generation with easy-to-access booking and contact
  • User Satisfaction: Test users noted how “relaxing” and “simple” the site felt

Final Thoughts

This project was about more than just visuals—it was about creating a feeling. By aligning the design with the spa’s essence, we built a digital experience that encourages trust, comfort, and bookings.

Want to Transform Your Wellness Brand Online?

Let’s design a calm, beautiful digital space that reflects your values and brings in new clients.

Project Overview

New Image Makeover Spa needed a website that didn’t just list services—it needed to feel like the spa itself: calm, luxurious, and welcoming. Their existing site lacked emotional appeal and usability, making it hard for clients to connect with their brand online.

My goal was clear: Create an immersive, user-friendly website that captures the spa’s peaceful atmosphere while making it easy for new and returning clients to book services, explore treatments, and feel connected.

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