fitness coach website design, veteran wellness branding, personal training UIUX, strength and resilience website, military fitness brand design, small business web design, gym trainer website,

Client

Christopher Bessa, Retired US Army Special Forces, Green Beret
Republic of Pineland Weightlifting Relay Team

Industry

Fitness & Wellness, Personal Training, Veteran-Owned Businesses

Objectives

  • Translate the founder’s military discipline into a web design language that inspires action.
  • Clearly structure services and pricing to improve inquiries and session bookings.
  • Highlight Christopher’s story and authority to build brand trust and credibility.
  • Create a bold but clean aesthetic that reflects physical and mental resilience.
  • Implement SEO-friendly content structure to target keywords around personal training, resilience, and veteran fitness.

Results

  • Clear navigation and pricing boosted clarity and user trust
  • Improved user flow from homepage to “Join” and “Start Your Journey” CTAs
  • Established a brand identity that bridges military strength with wellness coaching
  • SEO-ready pages built to rank for Northeast Tennessee fitness and performance keywords

Are you a personal trainer, coach, or veteran entrepreneur ready to lead your industry online?
Let us design a site that’s as strong as your mission.

Project Overview

Jedburgh Wellness is a veteran-founded fitness and performance coaching brand built on the values of resilience, relentless effort, and revival of mind and body. Founded by Christopher Bessa, a retired US Army Special Forces Green Beret, the brand needed a website that matched its bold, focused, and mission-driven energy.

We were brought in to design a conversion-focused, clean, and performance-aligned website that communicated trust, toughness, and transformation. The goal: convert site visitors into committed clients looking to build strength, mental toughness, and a warrior mindset.

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